In the summer of 1888, a 34-year-old former banker from Rochester, New York, introduced a simple box camera with good film to the public. All one had to do was pull a thin string, set the shutter, press a button, and the picture was taken. After taking the picture, they turn a wrench to tighten the film. The young man's name was George Eastman, and his name for the camera, Kodak, was a made-up word because he thought it would be easy to pronounce and remember!The

From that moment on, Kodak not only created a brand, but also started a visual revolution that affected the world for a hundred years.

I. The Birth of Kodak: Bringing Photography into the Common Home

Before the advent of Kodak, photography was an extremely specialized and complex craft. Photographers needed to be well versed in the preparation of chemicals and master the intricacies of camera construction in order to complete a photograph. However, the advent of Kodak changed all that.

When a roll of film was finished, people could send their Kodak camera with the film back to the Eastman Dry Film Company in Rochester, where the photos were developed and the camera was fitted with a new roll of film. Kodak's famous advertising slogan for the program reads.All you have to do is press the shutter and we'll do the rest." The tagline captures the public's needs precisely - people want the convenience of documenting their lives, not to become experts in chemistry or optics.

By the early 20th century, more than a million and a half of these film-based cameras were in circulation. The happy-go-lucky Kodak girl began to appear on posters, her stylish striped dress fluttering in the wind, a camera held high in her hand as if it were a souvenir of her victory!Kodak, the company that successfully brought photography from the studio of professionals to the living room of ordinary families. Kodak, successfully brought photography from the studios of professionals to the living rooms of ordinary families.

Kodak's Color Philosophy: Sunny and Bright, Colorful but not vulgar

The heart of Kodak's appeal lies in its unique color science. As a veteran photographer on a photography forum put it, Kodak's colors are "sunny, bright, vivid, and natural.This color aesthetic is no accident. This color aesthetic is no accident; it is the culmination of a long period of research by Kodak's engineers.

With the introduction of the 1935KodachromeFilm, for example, is recognized as a milestone in the history of color photography. This film uses a unique dye-coupling technology, the color purity is extremely high, red vivid, blue deep, known as "the king of the slide film. National Geographic has long used Kodachrome as its exclusive film, and those breathtaking images of natural landscapes and humanities are largely due to Kodachrome's excellent performance.The

One photographer describes the appeal of Kodachrome as follows: "In good light conditions, you get a great color picture. The colors are beautiful and not too bright. Some films look like you're on drugs, but Kodachrome is poetic, soft and elegant."

Another of Kodak's classic black-and-white films.TRI-XIt has also played an important role in the history of photography. This venerable black-and-white film was made in the traditional silver-salt process, with a thick coating and excellent forcing properties, and was described by a photographer as "impeccable in its curves. Photographers say of it, "Look at its curves, they're impeccable, and the TRI-X expresses the texture of the object in a way that, when exposed accurately and developed with great care, gives you a black-and-white world of almost unparalleled enjoyment."

Kodak's Digital Transformation: Modern Inheritance of Classic Colors

In 1975, Steven Sassoon, an engineer at Kodak's Applied Electronics Research Center, developed the world's first digital camera.The Kodak Film Empire Ironically, this revolutionary invention eventually became one of the reasons for the decline of the Kodak film empire. However, the soul of Kodak's color did not disappear.

Today, as the sole distributor of Kodak digital products in Greater China, we deeply understand the significance of this legacy. The core competence of Kodak digital cameras is not simply the hardware specifications, but the ability to incorporate centuries of color science into the digital image engine. The built-in classic film simulation modes allow users to reproduce the vivid sharpness of Kodachrome, the extreme saturation of Ektar, and the classic black and white texture of TRI-X in a single click.

For the student community.Kodak C1 Digital CameraOffering a lightweight design with a simple user interface, the 4K HD video recording, 3-inch reversible touch screen, and a weight of only 280 grams make it ideal for classroom reports and social event recordings.Kodak's newest product, the Kodak Image Center. It allows the younger generation to access Kodak's classic image aesthetics in a modern and convenient way.

And for lovers of the vintage experience, theKodak M35 Negative CameraIt offers another possibility. With a 31mm wide-angle lens, F10 fixed aperture, 1/120 second shutter speed, and a flash function, it's easy for even beginners to get started!It's a great choice for young people in Japan and Korea to get back into the swing of things. With its candy-like color scheme and affordable price, it has become the first choice for young people in Japan and South Korea to reacquaint themselves with film cameras in recent years.

Kodak's contemporary significance: not only a brand, but also a container of memory

The significance of Kodak has long exceeded the scope of a company. It has become a cultural symbol that has crystallized the common memories of generations of people.The

The Guardian has organized a photo exhibition with its readers, inviting people to share their favorite "Kodak moments". One person shared a picture of a seagull taken with a Kodak disposable camera in Santa Monica, California in 1995, calling it "a seagull gazing at the sea," and exclaiming that disposable cameras can really take good pictures!. Someone shared a moment of their son embracing the waves on the Brighton seafront in the UK, using Kodak Portra 400VC professional color filmThe story of Princess Diana's life was also shared. Someone else shared a photo of her son and his cancer-stricken wife at a Prince Charles polo match in the spring of 1981 - a moment in which Princess Diana looked a little depressed and her 6-year-old son's smile was immortalized on Kodak film!The

Behind these photographs are real and touching life stories. As China Art Newspaper says, "Kodak may leave one day, but the moments recorded in images will never disappear.

Conclusion: Let Kodak's colors continue to warm people's hearts!

From the first Kodak camera in 1888 to the Kodak digital products we represent today, over 130 years have passed, but what has changed is the carrier of technology, and what has remained unchanged is the eternal pursuit of "beautiful moments".

In this age of image explosion, we may no longer need to worry about running out of film or waiting for the long process of developing. However, when we look through the viewfinder of a Kodak digital camera and see the familiar warm colors, an inexplicable feeling still rises in our hearts - a feeling that belongs to the "Kodak Moment", a moment in everyone's life that is worth treasuring.

Kodak's color code will continue to be passed down in the digital age. And we are willing to work with you to protect this warm visual heritage.